September 24, 2024

It seems only five minutes ago that the “in” thing was pointing, dancing and lip-syncing on reels – now, however, it seems b-roll has firmly elbowed them out of the way and looks like it’s here to stay.

Some people are screaming “yes!” to this, and for others, creating a b-roll reel is way harder than it needs to be. That’s why you can make a lot of moolah selling b-roll services as a social media manager.

No need to panic on where to start with this, of course – we’ve come up with seven different ideas for services you could launch, ranging from getting out there and filming it yourself to entirely desk-based versions, so there’ll definitely be something to suit you and the business you want to run.

You know the drill – grab your notebook and hit play now!

In this episode, we’re chatting about:

  • What b-roll actually is
  • 7 different b-roll-related services you could offer as a social media manager
  • Tons of different ideas of how to structure these services!

Jump straight to it…

[00:20] What even is a “b-roll”?

[02:54] Dedicated group shots

[06:59] Mastermind day

[10:39] High-ticket one-to-one

[13:17] Online programme

[15:37] Work with a photographer

[19:02] Repurposing existing content

[23:31] Selling b-roll videos

[30:51] Quick recap!

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Last Updated on June 2, 2026 by Carrie Miles