Content ideas are everywhere you look. We mean it! If you’re thinking “well I’m not seeing them!” then you probably aren’t doing enough of something called “social listening” as you could be. And you want to know the best thing? Doing more social listening is really going to allow you to jump up into invoicing your clients at the four figures per month mark.
So what is social listening, then? Social listening is so much more than just having notifications switched on for when someone mentions your client. Whilst this is a great start, there are so many other places you can be looking for information on your clients’ business, product or service – and their competitors’. All of these places are going to provide you with so many content ideas, you really aren’t going to know what to do with them – but don’t worry! We’ll tell you what to do with them in the episode, too.
You’re going to learn loads in this episode, so notebooks at the ready please!
In this episode, we’re chatting about:
- What social listening actually is, and the two types you’ll find
- Why it’s important to make social listening a part of your clients’ content strategy
- Places to search and tools that you can use to do a lot of the heavy lifting for you
- How you can take action on the information you find to improve your clients’ content
Jump straight to it…
[00:55] Who actually are we?!
[02:02] The importance of social listening
[06:16] Two types of social listening
[08:07] Why do we need to do social listening?
[14:31] Tools for social listening
[16:56] Social listening: outside the box
[20:21] Taking action
[24:45] Common mistakes and pitfalls
