Even if you’re already running ads for your clients, you might be wondering “what makes up the perfect ad?”. We’re talking about one that stops as many scrollers as possible in their tracks, has people reading while saying “yes please!” and then clicking on the link and taking action. And if you’re not yet running ads, you might feel you have no idea where to begin!
The first key step is creating an ad that doesn’t really look like an ad – spoiler alert: people hate ads. So what does that look like in action, and what does the copy say? What about if you just put the same ad on Instagram stories and a Facebook post? There’s a lot that goes into ads, but we’re breaking it all down in today’s episode.
So, it’s time to level up your ad game and get better results for both your own business and your clients.
In this episode, we’re chatting about:
- What makes someone stop scrolling and look at your ad
- Key elements that make up great copy
- Creating the right ad for the right platform and the right placement
- How use can use targeting and retargeting to make sure the right people see your ad
Jump straight to it…
[00:58] Scroll-stopping creative
[05:36] What makes great copy?
[09:33] Targeting the right audience
[15:43] Recap!
