You might think that your messaging is clear… but does your audience agree with you?
If you’re finding that you’re not signing clients as frequently as you want, and your audience aren’t engaging with your content – your messaging could be the reason why.
We’re sharing how niche businesses get it right by being almost unbelievably clear (what do you think Sandwich Sandwich sells?!) and how you can apply the same strategy to your content. Being really specific in your messaging helps you attract better clients, stand out online and (bonus!) makes your content easier to create.
So, if you’ve ever worried about being too niche, felt confused about what to post or wondered why no one is referring you… this episode is for you!
In this episode, we’re chatting about:
- Why being specific won’t limit you
- How niche businesses make decision-making easier for buyers
- What gets in the way of clear messaging (and how to fix it)
- Three simple ways to niche your own content
Jump straight to it…
[01:14] What do Eggslut sell? (hint: it’s not sluts)
[04:16] The importance of clear messaging
[10:01] Why you need to niche your social media management business
[14:30] Niche by service
[16:50] Niche by industry
[17:50] Niche by values
